Generating High Quality Leads for Business Growth

Generating High Quality Leads

Struggling to Generate High Quality Leads?  If your marketing isn’t bringing in the right leads, you’re not alone. Many businesses waste time, money, and effort on campaigns that fail to connect with the right audience—resulting in low conversion rates, poor ROI, and frustration. Why Your Lead Generation Isn’t Working Before we dive into solutions, let’s […]

How to Scale Your PPC Campaign

PPC Statistics Increasing

Transcript Hi, this is Erik from Razor Rank and we’re here to talk about your PPC campaigns. Actually, I’m here to ask a question… Do your PPC campaigns scale?  What I mean by that is, if you were to spend 10 times more next month than you spent this month, would you get 10 times […]

Will AI-Generated Content Help or Hurt Your Website?

Connecting human data to Artificial intelligence and machine learning technology

The big question on everyone’s minds: Will AI-generated content boost my website’s search engine rankings, or will it deal a fatal blow in the long run, once AI detection tools are highly accurate? The answer is yes, it will ruin your website if you use it irresponsibly. Google has clearly stated, “When it comes to […]

Now Is the Time to Migrate to GA4: Here’s Why

Google Analytics 4 is the next generation of Google’s measurement solution platform, replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. We strongly recommend you make the switch to GA4 as soon as possible. Google Analytics is an essential tool for businesses looking to understand their website traffic and […]

Razor Rank Named ‘Top SEO Company in Texas’ by Clutch

Bunch of fans happy cheering an award won by Razor Rank

Today, we’re thrilled to announce that we’ve been officially recognized as a leader on Clutch. According to the B2B platform, we’re one of the top SEO companies in Texas for 2022. Razor Rank is a full-service digital marketing agency that specializes in delivering customized solutions to help our clients grow. We craft personalized solutions designed […]

The PPC “Conversion Disconnect”

conversion disconnect in ppc

PPC Expert Series – Reporting on Clicks and Calls, When All You Care About are Signed Cases. Let’s talk about the PPC “Conversion Disconnect.” Here’s the question, do you trust your PPC scorecard? Does your marketing team bring you impressions… and they report on clicks and ‘conversions,’ meanwhile what matters most to you are signed […]

Word Targeting is Dying – Is Your Google PPC Campaign Keeping Up?

Future concept button for PPC Trends

PPC Expert Series – Word Targeting is Dying… Is Your PPC Campaign Becoming Less Effective? Let’s talk about google PPC keyword targeting and the fact that ‘word targeting’ is actually dying. Here’s a question… have you kept up with the times? Google’s AI, their machine learning has made major advances over the past several years, […]

Why Lawyers Can’t Get Truck Accident Cases from PPC Advertising

truck accident scene - emergency workers

PPC Expert Series – Truck Accident Cases We’re here to talk about truck wreck cases and the question is, why can’t you get more truck wreck cases from your PPC efforts? Everyone wants commercial policy cases, however your clients don’t really think in those terms and they certainly don’t search using those keywords. We’ve actually […]