RC Mowers didn’t wait for generative AI to disrupt their industry — they moved first. While competitors stayed focused on traditional SEO, RC Mowers partnered with Razor Rank to explore how AI search could expand their reach and influence early-stage buying decisions. With Full Circle Attribution®, they didn’t just gain visibility across platforms like ChatGPT and Perplexity — they secured a measurable edge in the competitive world of commercial landscaping equipment.
RC Mowers is in the business of using smart technology to solve landscaping challenges. Their remote-operated robotic mowers reduce labor needs, create opportunities, increase safety, and help reduce turnover by taking on tough terrain tasks that humans won’t (or shouldn’t!) do. As an industry leader with USA-based manufacturing, 30-day buyback guarantees, and unmatched support, RC Mowers is redefining the business of mowing for businesses nationwide.
Manufacturing, Industrial, & Commercial Products
Generative AI traffic is difficult to isolate in standard analytics tools like GA4 — where it’s typically buried under organic or referral traffic. Razor Rank’s analytics team audited RC Mowers’ setup and implemented:
Now, RC Mowers can track not just impressions and traffic from platforms like ChatGPT and Perplexity — but actual leads and revenue generated from AI search appearances.
Once high-opportunity AI queries were identified, Razor Rank collaborated with the RC Mowers team to create content that would build topical authority and relevance for both AI and human audiences.
For example, leaning on the expertise of the RC Mowers team, Razor Rank’s experienced copywriters created a longform piece on commercial slope mowers that in just 1 month has started ranking for nearly 200 keywords, and has gained 18 backlinks of its own.
Additional content projects included refreshed application pages, AI-optimized blog posts, and deeper educational resources — all built to boost topical authority and serve both human and AI readers.
In a competitive space like landscaping and municipal contracting, trust is built early. Showing up in the first answer a buyer sees — especially in an AI tool — can mean the difference between being considered and being ignored.
Since the start of the partnership, Razor Rank’s earned media team has consistently worked toward gaining links and shares to help RC Mowers build authority. Since starting the Razor Rank Insights® campaign, efforts have focused on building authority around the following topics:
These links help amplify seed content, build credibility, and improve performance across both traditional and AI-driven search landscapes.
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